BigCommerce is partnering with CRM technology vendor Ordergroove to enable retailers on its platform to offer a wide range of recurring revenue programs. By integrating with the Ordergroove Relationship Commerce Cloud CRM platform, BigCommerce can provide functionality for users to provide purchase options including subscriptions, SMS reordering, memberships, and committed programs.
Enterprise merchants on the BigCommerce platform will be able to better accommodate and anticipate their customers’ repurchasing experience, resulting in a more effective way to secure ongoing customer relationships.
Using Ordergroove’s Relationship Commerce Cloud platform tightly integrated with BigCommerce, merchants can offer a wide range of recurring revenue programs. Ordergroove’s Anticipate AI™ engine, coupled with deep data insights and consumer expertise, delivers the ability to match incentives and the timing of offers to individual consumer needs. With these capabilities and more, BigCommerce customers can earn more lifetime value (LTV) from the customers they have worked hard to acquire and have access to the engine that has helped a majority of Ordergroove customers achieve a greater than 60% incremental revenue boost.
“Fortune 2000 brands trust Ordergroove to transform their shopping experiences from transactional to recurring, and as such, we’re committed to helping retailers bring these programs to market in a way that complements their existing investments in commerce technology”, said Greg Alvo, CEO at Ordergroove, who also believes that “Through this partnership with BigCommerce, enterprise merchants will now have access to the turnkey and market-tested enterprise scalability of both organizations to enhance their brands”.
Ordergroove helps brands and multichannel retailers grow recurring revenue – shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships – with successful subscription, reorder and membership programs. The company’s unique combination of powerful technology, machine learning and analytics, and unmatched consumer expertise helps top retailers and brands like Walmart, illy, L’Oréal, KIND Snacks, Nestlé, and others transform their retail experiences across every channel and thrive within the constantly shifting retail landscape.
“Online subscriptions have become a primary strategy used by brands to cement long-term customer relationships and differentiate their direct-to-consumer shopping experience. By integrating Ordergroove, we equip BigCommerce merchants with the market-leading enterprise solution for product-based subscriptions”, said Brent Bellm, CEO of BigCommerce.
BigCommerce, on the other hand, is the world’s leading SaaS eCommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture, and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software.
BigCommerce powers B2B and B2C eCommerce for more than 60,000 stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota.