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Saturday, March 7th, 2020
Love it or hate it, Windows 10 is by far the most commonly used operating system for computers, laptops and desktop PCs. Out of all computer operating systems, Windows has over 77% market share as of 2020. This means that over 3 out of 4 computers that are working as of today use some version of Windows. But out of those, over 70% are using Windows 10.
Windows 10 is great, and it has seen a huge adoption rate by users. It is critically acclaimed and seen as one of the best operating systems, if not the best, for desktop PCs and laptops.
Bundled with every version of Windows 10 comes the Microsoft Store. This is Microsoft’s own app store, and is a host to a great variety of applications. These range from games to the most commonly used apps by all types of users. A few examples are Facebook, Facebook Messenger, Instagram, Twitter, Mail, etc.
Well, think about it like this. Let’s say you want to check your most recent tweets, what do you do? Instead of reaching for your smartphone, or navigating to Twitter.com through your computer’s browser, simply use the Windows app. Just as you would on your smartphone – it’s so much easier and faster!
The cool thing about the store is that it even includes games, lots of them. And what’s great, this store is actually the same store that you have on your Xbox gaming console. This means that if you purchase a game on your Xbox, it will also be available for download on your desktop PC. Yep, you can play Xbox games directly on your Windows 10 machine, how cool is that?
Well, the Microsoft Store has a lot of potential. Ever since its introduction with Windows 8, it has seen some slower adoption from the developers. But it has grown a lot, and missing out on it would be bad for business.
Why, you might ask? Do you remember the statistics that we gave out a couple of minutes ago? Just think about the hundreds of millions of people that are currently using Windows 10 worldwide. Those are all potential users that could download your app!
The store contains a multitude of applications, it’s very quick and responsive, and more importantly, it’s very accessible. All you have to do is click on your Start Menu, and it should be right there! It contains a plethora of apps, games, tools and so much more. More importantly, it feels familiar, because it’s very similar to the iOS App Store and the Google Play Store. You just open the store, search for the app, click on Install, and you’re set.
The Microsoft Store is difficult to compare to other app stores because it’s unique. It is a unified vision of both code being shared across form factors by developers and a marketplace for users that includes apps, games, movies, browser extensions, and hardware. There is no other app store that has this combination, but the Microsoft Store still struggles to grab many users’ and developers’ attention.
iOS is considered the most successful app store by many, and when it comes to apps for phones and tablets, the Microsoft Store pales in comparison. Windows 10 Mobile is dead, and tablet mode and the library of tablet apps on Windows 10 is far behind that of Apple’s iPad. The Microsoft Store is also behind Android when it comes to phone apps and to a lesser extent tablet applications. But you can’t just measure the Microsoft Store on mobile use because the vast majority of its users are on PCs.
With Windows 10 reaching 700 million devices, there is a massive potential install base. While a large portion of users will never install something from the app store, developers have taken note of the audience and brought over their apps. Affinity Photo, Slack, and Adobe Photoshop Elements are just a few powerful desktop applications on Windows 10 compared to lighter variants and similar apps on mobile platforms.
Microsoft has repositioned the Microsoft Store as a tool to make it a more viable option for users downloading apps safely from one place. With the exception of Chrome and a few other apps, I think a large number of casual consumers could get their apps from just the Microsoft Store and be fine.
The Microsoft Store has its flaws of course, but the people at Microsoft have made a number of improvements that I think are largely unappreciated by people who only tried the Microsoft Store when Windows 10 first came out.
The store has come a long, long way since then, and it’s actually great. I personally use it quite a lot, and I use apps downloaded from the Store every day. Maybe you didn’t even know the Store was there, so why not give it a try? We’re sure you’ll find some great apps there. And if you have an idea for an app that you want developed and put on the Microsoft Store, feel free let us know.