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Monday, July 29th, 2019
Google constantly tries to help its users on claiming ownership of their business listing, this being one of the most vital segments of any smart SEO strategy. The others are verifying and optimizing Google My Business listing.
The information available on Google.com/business is pretty straight forward, anyone can understand how to take charge of what users see when searching for your online shop or business.
Google Business includes all the necessary tools to update your Business Profile or to build a brand new website, and thus start engaging with your clients by phone, tablet or personal computer. And everything is for free.
Here is a useful tutorial from the Youtube account of Google Small Business that shows you the exact steps to take in order to request management access to a Google My Business page. We suggest keeping an eye open on this account, subscribing to it will help you understand more and more features of the Google Business system, including how claiming ownership works:
It’s important to know that business owners or authorized representatives are the only ones capable of verifying and managing their own business information on Google My Business, but anyone can share management access to any listing by adding one or multiple managers.
These are the exact steps that you must take for claiming ownership on an already verified Google Business listing:
In the unlikely situation that someone else has already claimed your Google Business page, you will simply have to find out who owns it and send a transfer ownership request to by email.
In case a former colleague or employee has claimed your business page, you can take ownership if you can still access that company email account, which may be tricky at times.
Google knows this. In case you won’t be able to contact that person or find out what their email was, you can relax, as Google will simply take care of it for you. You have to fill out a form and wait approximately one week for everything to be taken care of in your direction.
There are instances when requests are denied. If your ownership request won’t be approved, Google will notify you by email and also when signing in to your Google My Business account.
You will still be allowed to suggest an edit to the listing or, in some special cases, appeal Google’s decision.
If the decision will take too long and you won’t be hearing from anyone after 7 days, you might be allowed to claim the listing yourself. You will have to sign in to Google My Business and look for a Claim or Verify button on your dashboard. In case you won’t see an option to claim the listing, it means that t’s not eligible to be transferred.
Once your Google My Business Page is verified and your ownership is set, you will have to optimize it for SEO. The success rate of your visibility ranking in local search results is crucial for the success of your business listing.
Here are a few tips to help boost your SEO and UX and gain more and more success with your business.
Tuesday, July 23rd, 2019
Developing a website is a crucial part of establishing a modern business, as shopping has turned into an online experience. Offering a great user experience is probably as important as the products you’re offering for sale and it should be on top of your online to-do-list.
Here are a few simple and practical ways in which your website can provide a superb user experience (UX) that will, in turn, boost your sales and SEO at the same time. It’s all connected, regardless if you have a website, an e-commerce site or just a blog.
Website structure is often overlooked, although it represents the basis of a site’s SEO performance. It’s not easy to understand how a great site structure can also be SEO-friendly, but after giving your visitors a meaningful and valuable experience you will surely be rewarded SEO-wise.
Once a customer visits your site, scrolls through different pages or categories and understands what the website is all about, the result is always the same. The customer gets what it wanted to begin with.
First off, your website should definitely be as responsive as possible and also mobile-friendly. People browse the web mostly with their phones so going mobile-friendly will ensure better visibility for your site. Without responsiveness, your online business will simply cut down on getting maximum customers. You can test this vital element online, there are many browser-based responsiveness tools available compatible with the most used browsers in order to provide a clear preview of your website on the desired device.
Next, you should definitely focus on the time it takes your pages to load. If the page loads too slowly, it will annoy your customers which will, in turn, ruin your conversion rate. Page loading time is a vital UX element as it determines whether a visitor will return or not to your website. If you’re using a WordPress platform, for example, we suggest following one of the multiple speed-up guides available online. Don’t underestimate the hosting server, either as it plays a huge role in your page loading time.
A poor site structure will never get site links and those represent a great SEO advantage. Increasing the level of navigability of your website, this ultimately raises your brand awareness and clickthrough rate. How does your site obtain them? Google’s algorithm automatically gives out sitelinks based on a website’s structure. Getting them should be your next step.
Now, let’s focus on your website’s hierarchy, which should be logical and simple, while each of your categories have to be different and unique in their own way. Your main categories shouldn’t be more than seven, unless you’re running a highly complex business. Always balance the number of subcategories in each category in order for them to be as equal as possible. Your URL structure has to follow your website’s hierarchy logic and this will ensure better SEO results.
Last, but not least, always keep in mind that people enjoy being around pleasant looking things, including visiting websites that are not just useful to them, but also aesthetically satisfying to look at. So try not to develop a website that clearly shouts for attention, with multiple animations, gifs, content that’s disorganized and/or popups… Which are useful, but can be annoying and come in the way of pleasant UX. Not to mention the clutter that they create, which results in poor business.
If your product is as good as you believe it is, let your website design do the talking. When you’ll clean out all the unnecessary elements of your website, you will gain a much clearer interface and offer a valuable user experience to your visitors. They will definitely take action on your site and come back for more business in the future.