The reasoning behind this is quite simple – when an out-of-the-box solution doesn’t solve your business needs, custom software is the answer.

Custom software might come at an extra cost when compared to out-of-the-box, universal solutions, but it proves to be worth it in the long run. It doesn’t need consistent changes to suit your business needs, once the custom software is coded, you won’t have to invest in it for a prolonged time.

There are many reasons why you might need bespoke software developed – you need a new platform for expansion or you want to enhance your staff productivity. Here are the main reasons why you should invest in custom software for your business:


Custom software that was specifically built and designed for your business can help increase productivity by making the process swift and painless- thanks to it being tailored to your business needs.  You won’t have to spend extra time having to work around certain functionalities or change your business process to adapt to the standardized software.

Easy integration with low overall costs

If you are planning on investing in a commercial software, you will have to think whether it will integrate with the existing applications you use on a daily basis. You can save this further investment by getting a custom solution built and leverage integration with your other business applications.

Increased profitability

Bespoke software can solve many of your business problems. However, wouldn’t it be better if you would make money from your custom-built software? You can license it or sell the software to other organizations depending on the terms and conditions of your business projects.


The business processes will become more and more complex as your organization grows in size. But, with tailor-made software, this is not an issue as you can scale your software accordingly. Therefore, this will save you from incurring costs on additional licensing or subscriptions for additional features.


Many delays happen just because of dealing with the software provider. If you go ahead with developing custom software for your business, you will save a lot of time that can be utilized in being more productive. Now, you don’t have to worry about the software vendor increasing their prices for getting a license for your packaged software.

Increased security

Another important advantage of custom developed software is that security is better than boxed software. This will make your software less susceptible for security frauds.

Personalized user experience

One of the perks of having bespoke software for your business is that you are able to customize the interface to suit your businesses workflow. You can fill the void that out of the box software would leave and address the unique needs and processes of your business.

Integrating existing authentication platforms

Custom software can easily be coded to integrate with existing authentication platforms. This will give you greater control over users at different access levels and also cut the hassle of memorizing more and more passwords.

Custom software design

With custom coded software, you can maintain consistency in appearance during different tasks. The interface design can be customized to your company’s style with no design limitations. This way, you can maximize your business potential rather than having to conform to the commercial software limitations.

No extra spend for excess features

Having custom software designed for your business means that you won’t have to pay extra on features and functionalities that you don’t need. This will also increase your business efficiency as you can focus on features required for your business rather than being confused.

Future proof innovations

Innovation is at the heart of any competitive business environment. The more innovative, the greater will be your chances of satisfying diverse consumer interests. When enterprises buy expensive and ready to deploy software from reputable vendors, they often limit their own dimensions of innovation. Having your own bespoke software developed will enable you to experiment and bring on board innovative concepts faster without depending on other technology vendors to do it for you. This can help your company become more competitive in an ever-changing market.

Final thoughts

 Having custom software developed for your business will eliminate a lot of extra hassle, and you won’t have to worry about fitting your business model into a standard framework. Any technology implementation done today should be closely linked to business objectives and enterprises need to have a clear idea on the business use cases that a particular technology could solve. With custom software development, it is possible to have a clear picture of the quantifiable value every investment in enterprise application development is made.

How can JustApplications help you?

We’ve been in the custom software development business for over 15 years and over those years, we’ve developed software for businesses from various domains, helping them grow. We think that understanding a business is the key to unlocking its full potential. If you think that your organization is in need of a custom solution, please feel free to contact us, we can help you grow your idea.